Target Audience Research: Fast and Furious 7

                                   

We narrowed the age range of our audience down to people aged around 15-30 years old. Specifically, our film will attract male viewers. The social group our film will target is those with a passion for cars. Since car enthusiasts are prominent world-wide, our film would tackle all areas of the globe. Our film shares the same target audience as one of the films we did research on; Fast and Furious 7. The Fast and Furious franchise had already made a name for itself thanks to the previous films, however, various marketing techniques were still used to publicize the newest film. Billboards and posters were placed worldwide to promote the release of the film. Paul Walker was shown in a very respectful light in these advertisements. He stood alongside the cast members. The audience really appreciated this technique due to the respect they had accumulated for Walker throughout the franchise. Social media sites, such as YouTube were also used for film advertisements. We would definitely use various social media sites to promote our film.