Tokyo Drift is another action movie that features cars similar to the other two films I researched. The target audience, therefore, is quite similar. The film particularly targets young males with an appreciation for cars and action-packed scenes. The marketing director used several techniques to promote the film. Advertisements were used on popular apps as well as products such as energy drinks and kids toys. This made the film more recognized by all age groups including children who play with toys and older people who use apps. They gave potential viewers an insight into the main character (Sean's life) and provided potential audience members with exciting footage of racing in their trailers to hook people and make them watch the actual film.
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