Film Revision 3

In the first version of the film, Austin's note (pictured right) was handwritten and did not look very put-together or professional. Based off of our teacher's and audience members' suggestions, we decided to type the note instead of hand-write it and film Trey (Austin) from a different angle.

Film Revision 2

Pictured on the right was the shot of the iPhone from the original first take of the film; on the left is the revised version of the same shot. The picture on the right is very blurry and of extremely poor quality. It is practically impossible to make out the words "No Caller ID." On the left, the phone screen is in focus and looks much more clear. The words "No Caller ID" are much easier to make out.

Film Revision 1

Trey's character (Austin) had very distorted dialogue throughout the film. Due to background noise, and strong wind interference, it was difficult at times to make out exactly what he was saying, specifically at the car meet and after the race took place (Pictured on the left). Several of Austin's dialogue scenes were reshot to eliminate these issues. (Pictured on the right) The camera was positioned in a way to make Austin's dialogue sound smoother and allowed audience members to have a better understanding of what he was saying.

Target Audience Research: Tokyo Drift

Tokyo Drift is another action movie that features cars similar to the other two films I researched. The  target audience, therefore, is quite similar. The film particularly targets young males with an appreciation for cars and action-packed scenes. The marketing director used several techniques to promote the film. Advertisements were used on popular apps as well as products such as energy drinks and kids toys. This made the film more recognized by all age groups including children who play with toys and older people who use apps. They gave potential viewers an insight into the main character (Sean's life) and provided potential audience members with exciting footage of racing in their trailers to hook people and make them watch the actual film.

Commercial Research

NFL Superbowl Ad: A humorous approach was used as a technique to attract viewers. References were made to the popular, older film,  Dirty Dancing (1987).  Similar music and dance routines to the film were used in the advertisement. This might be an attempt at attracting adults or older people because they would be more likely to understand and appreciate the reference. Upon release, Dirty Dancing was viewed as primarily a chick flick, so featuring the movie might be an attempt at attracting more female viewers. It was funny, enjoyable, and entertaining to watch two large, muscular men dance around with each other. The commercial also used celebrity appeal to attract viewers by featuring two well-known NFL players, Eli Manning and Odell Beckham. Celebrity appeal might attract younger, teenage viewers because they are typically familiar with big names and status. Overall, the target age range would be primarily both men and women aged anywhere from 16-55.

Winter Olympics 2018 Ad: This commercial primarily used emotional appeal to attract an audience. Audience members felt inspired, empowered, and proud of Lindsey Vonn and her accomplishments as an Olympic skier. Alicia Key's "Girl on Fire" was used as background music. Teenage viewers would be most familiar with, and appreciative of this song choice. Lindsey Vonn had a strong appeal to women by demonstrating an impressive amount of female power. The ad also targeted parents and children by showing actual clips of Lindsey's childhood and working her way up to where she is now. Synergy was used to promote the Olympics as well because the ad was aired during the Superbowl, and the same channel that broadcasts the Superbowl (NBC) also broadcasts the Olympics.

Australian Vacation Ad: The first notable technique used to attract an audience for this ad was the use of celebrity appeal. Big Hollywood actors were used in the commercial including Danny McBride, and Chris Hemsworth. References to an older movie, Crocodile Dundee (1986), were made as well. This was an attempt to attract older audience members who would be familiar with the film. Overall, the ad featured a lot of humor to entertain viewers and keep them watching. The ad primarily targeted an older age group who would be more likely to afford an expensive luxury such as a trip to Australia.  The age range of the target audience would be around 35-55. A lot of popular tourist destinations of Australia were shown. Aesthetic, beautiful clips of the continent were used to attract potential buyers of the vacation.

Target Audience Research: Overdrive

Overdrive is another example of a movie filled to the brim with action-packed scenes. The plot of the movie revolves around two brothers who specialize in stealing luxury vehicles. The film features expensive cars, sex appeal, and crime, very similar to the other films my group and I have viewed and researched. This type of movie is geared towards a similar audience as the one discussed in my previous post regarding Fast and Furious 7 (young males aged 15-30). Producers of the film have gone on to produce merchandise pertaining to the film. They have produced customized print pieces and promoted the film by posting the trailer on various social media websites and other digital resources. The trailer was also featured as a commercial on several TV channels and used as a preview on other movies pertaining to the action and crime genres. By promoting the movie in various areas, the film was able to attract a lot of attention and potential viewers. It was quite successful, averaging $7,433,663 in the box office upon release.

Target Audience Research: Fast and Furious 7

                                   

We narrowed the age range of our audience down to people aged around 15-30 years old. Specifically, our film will attract male viewers. The social group our film will target is those with a passion for cars. Since car enthusiasts are prominent world-wide, our film would tackle all areas of the globe. Our film shares the same target audience as one of the films we did research on; Fast and Furious 7. The Fast and Furious franchise had already made a name for itself thanks to the previous films, however, various marketing techniques were still used to publicize the newest film. Billboards and posters were placed worldwide to promote the release of the film. Paul Walker was shown in a very respectful light in these advertisements. He stood alongside the cast members. The audience really appreciated this technique due to the respect they had accumulated for Walker throughout the franchise. Social media sites, such as YouTube were also used for film advertisements. We would definitely use various social media sites to promote our film.