Digital Distribution: Fast Five

The Facebook game Car Town and the theater chain Regal Entertainment Group collaborated with Universal in a marketing promotion. Car Town allowed players to view the trailer for the film in the game. The game also offered its players the ability to purchase tickets in-game for films playing at Regal theaters. Car Town was also used as the exclusive way of pre-ordering the Blu-ray/DVD combo release at Walmart. USA Network purchased the rights to the U.S. network premiere of Fast Five. The film was released on DVD and Blu-ray in the U.K. and in the U.S. A triple package deal was also released containing a Blu-ray, DVD, and digital copy of the film. The Blu-ray versions contains several exclusive additional features. Both the DVD and the Blu-ray contain a theatrical and extended cut of the film, director commentary, deleted scenes, a gag reel and features on the main characters. During the first week in the U.S. the film was the  best selling DVD, best selling rental DVD, and the second best selling Blu-ray disc. To promote the release of the DVD and Blu-ray, Universal Studios Home Entertainment sponsored the first race of the NASCAR Camping World Truck Series, at the Chicagoland Speedway. The event was renamed the "Fast Five 225". The deal marked the first time that a film promotion had been allowed to take over a NASCAR race as a title sponsor.