Creative Critical Reflection: Conventions/Social Groups

After doing extensive research on various films of genres similar to our own, we picked up on the wide uses of conventions in the movie production process. These techniques include the implementation of lighting to set a mood, the budget/expenses of producing a film, costume design, sound usage, and creating the overall tone for the film. Camera angles, sound, mise-en-scene, and editing were all used in the films we researched to develop a plot and to create a smooth flow throughout the film. When creating our film, we took all these aspects into consideration. Regarding mise-en-scene, we included nice, modified vehicles in our film in order to get the end product we desired. We were able to use fast cars in our film which we knew would attract our target audience of car enthusiasts and adrenaline junkies. We also picked up on popular camera angles and shots of cars in the films we viewed. For example, in the Fast and Furious series, camera shots of exhaust pipes revving are featured before a big race quite often. We decided to replicate this type of shot in our own film with a low-angle shot of the Camaro and the Honda Civic's exhausts before the street race took place. We concluded that our film would primarily target those with an interest in cars, and those with an appreciation for danger/excitement. Although our audience can vary in age and gender, after conducting research on social groups, we concluded that our primary audience would be made up of males of the age range 15-30. Because car-enthusiasts and adrenaline junkies are prominent word-wide, our film would be viewed and released on a global scale.

Pictured above is the 2014 RS Camaro that Austin drove during the street race in our short film.